When I am in Bardstown, I will wander into Heaven Hill reminded of the halcyon days when I could walk up to the desk, ask for a Parker’s Heritage or Old Fitzgerald, and the clerk would ask what year (true story). Most recently, I wandered in and did not find Parker’s Heritage or Old Fitzgerald, but Five Brothers bourbon.
The bottle pays homage to the Shapiro brothers who started Heaven Hill. The bottle is a blend of 5 different aged bourbons, ranging from 5 to 9 years.
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NAME – Five Brothers Bourbon
PROOF – 90
AGE – None on the label, but it says “Straight” and media information indicates a blend of 5-9 years.
COLOR – Tawny (1.4 on the Whiskey Magazine Color Chart)
NOSE – A very enjoyable blend of burnt caramel; dark chocolate; brown sugar; oak; and a subtle hint of pear.
TASTE – A relatively thin mouthfeel (but it is 90 proof). Kraft caramel squares provide a very sweet start up front, then into a charred oak with a light cinnamon in the middle. A solid tasting bourbon.
FINISH – This is a shorter finish. The caramel reappears along with the charred oak continuing through.
REVIEW – This is a good 90 proof Heaven Hill bourbon. The problem, again, is the price point. This is a $60 bottle. In Ohio, I can get Evan Williams BIB for $19; Elijah Craig (94 proof) for $34; Elijah Craig Toasted (94 proof) for $55. Even Evan Williams Master Blend (90 proof) is available at the Evan Williams Experience for $60; and it has a whiff of their 23-year product in it. All of these, to me, are the same or better than Five Brothers.
FINAL COMMENTS – This, to me, is more evidence that the market is oversaturated and if the bubble hasn’t already burst, it’s coming soon. The price and proof point vis-à-vis their own products is a head scratcher. But I presume it is the process of putting another product out there and hoping that folks like me will chase them.